Two Brothers & a Truck Full of 2x4s
Speakeasy’s story begins like so many other epic tales: Two brothers drive from western Montana to Seattle in a truck full of 2x4s. These three units of plain lumber would ultimately transform an old storage warehouse in Seattle’s Belltown district into one of the world’s first Internet cafes.
In the fall of 1994, the Internet was primarily the domain of academics and the extraordinarily technically savvy; your grandmother wasn’t forwarding you chain emails yet, and newspapers were running stories on how to navigate a website.
It was cost-prohibitive for many people to own the required equipment and pay for connectivity at home, and Mike, Gretchen and Tyler Apgar wanted to provide The People with easy access to the World Wide Web.
With just $50k to turn an empty warehouse into a fully-functioning business, and a crew that wasn’t afraid to get their hands dirty -- they learned how to install plumbing, drilled through concrete to lay the first T1 line, and built furniture from scratch using reclaimed wood -- the team carved the singular Speakeasy Cafe out of so much cement and lumber.
While there were a handful of other Internet cafes around the world at the time, the Speakeasy was unique in that it combined the burgeoning activity of the Internet with live music, an art gallery, avant garde film programs and theater performances.
Not only was it an Internet vanguard, it was exceptional in that it merged art, culture, technology and community into a lively, quirky and welcoming neighborhood living room.
Snapshots
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2304 2nd Ave
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Pre-Shot.jpgA composite photo of the corner of 2nd and Bell prior to the cafe's construction.
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Cafe Build Out: Good Bones
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Blank-Slate.jpgA photo of the cafe as it looked when the crew began renovating an old warehouse to become an internet cafe.
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Cafe Build Out: Make Way
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Alley-Entrance.jpgThe crew clears out space to build out a stairwell and install the cafe's first internet connection.
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Crew: Workin It
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Mike-under-construction.jpgA candid shot of Mike Apgar caught during the cafe's build out.
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Cafe Build Out: The Bubble
https://www.speakeasy.cafe/wp-content/uploads/2016/08/Web-Cafe-Build-Out-First-Bubble-02.jpgThe crew put up 'walls' of plastic to keep their computer equipment dust-free during the cafe's construction.
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Cafe Build Out: Catch a Break
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-M_G-Chillin.jpgMike and Gretchen Apgar catching a rare break in the cafe's makeshift office area -- THE BUBBLE -- during the cafe's build out.
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Cafe Construction: Bubble #2
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Second-Bubble-01.pngPlastic rooms are the best way to keep all of your gear clean while you're digging trenches and building walls.
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Cafe Build Out: Pay No Attention to the Man Behind the Plastic
https://www.speakeasy.cafe/wp-content/uploads/2016/08/Web-Cafe-Build-Out-First-Bubble-01.jpgSeriously, don't.
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Cafe Build Out: Makeshift Office
https://www.speakeasy.cafe/wp-content/uploads/2016/08/Web-Cafe-Build-Out-Second-Bubble-02.jpgThe office inside of THE BUBBLE during the cafe's construction.
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Cafe Build Out: Work Amongst the Ruins
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-M_G-Workin.jpgGretchen and Mike Apgar working in the make-shift office during the cafe's build out.
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Cafe Build Out: Plans
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Construction-Confab.jpgMike and Gretchen Apgar working with an artisan on the cafe's design and build out.
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Cafe Build Out: Custom Furniture
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Table-2.jpgUsing some of the original lumber that the Apgar brothers brought with them from Montana, the crew created the first tables and chairs for the cafe.
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Cafe Build Out: Custom Furniture
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Table-1.jpgUsing some of the original lumber that the Apgar brothers brought with them from Montana, the crew created the first tables and chairs for the cafe.
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Cafe Build Out: Laying Pipe
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-T1-Construction.jpgPrepping for installation of Speakeasy Cafe's first internet connection.
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Cafe Build Out
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Wrecking-Crew.jpgAn outtake from the cafe's demolition and build out, featuring Doug Brick, Tyler Apgar, Sam Foucault, and more.
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Advertising: Internet in a Burlap Sack
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advert-Internet-in-a-Burlap-Sack.jpgOne of Speakeasy's first ads promotes one of its first products: An all-in-one hardware and software kit that enabled people to get online at their home or office.
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Cafe Build Out: Team Building
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-M_G-Mask.jpgMike and Gretchen Apgar photographed during the cafe's build out.
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Crew: Maxfield Chandler
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Maxfield-Chandler.jpgSpeakeasy's first official employee, Max Chandler, during the build out of the cafe.
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Crew: Tyler Apgar
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Tyler.jpgOne of Speakeasy's founders, Tyler Apgar, during the early days of the cafe's construction.
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Surfing the Internet
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Build-Out-Surf-the-Internet.jpgYou need the right tools for the job, friend.
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Sign of the Times
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Sign-Information-Trading-Post.jpgGretchen Apgar's original hand drawn Speakeasy sign.
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Sign of the Times
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Sign-Information-Trading-Post-Exterior.jpgThe Speakeasy Cafe Sign
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Sign of the Times
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Sign-Email-10.jpgOne of Gretchen Apgar's original hand drawn signs, promoting Speakeasy's email service.
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Sign of the Times
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Sign-Email-10-BW.jpgThe print negative of Gretchen Apgar's hand drawn promotional sign for Speakeasy's email service.
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Early Cafe Info & Logo
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Sign-Speakeasy-Info-BW.jpgThis logo was hand drawn by Gretchen Apgar.