Trials & Tribulations
If a year had been designed specifically to break Speakeasy's spirit, it would have been 2001.
After successfully navigating its supplier's bankruptcy during the year before, Speakeasy was poised for serious growth. It planned to take over the space left by the Cafe's longtime upstairs neighbor, the 211 Club, in order to expand its sales and support crew. It also had big plans to transition its back office operations to a new custom created software system -- dubbed 'Moses' -- which would manage everything from customer relationships, accounting and billing, account services, IP assignments, network connectivity, and more.
Perhaps as an ominous sign of what was to come, Seattle experienced its first 6.8 magnitude earthquake since 1965 in early February. Then, just a few short months after that, Speakeasy's dreams of expansions -- and the original heart of its mission, the Cafe -- went up in flames.
As if that devastation wasn't enough of a struggle, the nation itself experienced the shock and horror of the September 11 attacks, which adversely affected thousands of Speakeasy's customers during the days immediately following the attacks. The crew worked tirelessly to ensure their East Coast customers regained their connectivity, in the hopes that it would enable them to communicate with loved ones and stay abreast of the situation.
In spite of all of this strife, the company ended the year on somewhat of a high note: In response to DirectTV getting out of the DSL business, we took on thousands of new customers beginning of December, and continuing well into 2002. This uptick in customers resulted in addition of over $10m in recurring revenue, and set the company up for impressive growth.
Snapshots
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RAINMail @ Bumbershoot
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Events-Bumbershoot-2001.jpgone of the RAINMail stations available to attendees at the 2001 Bumbershoot Festival.
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LANSanity
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisements-Lansanity.jpgSpeakeasy was particularly popular in the burgeoning online gaming community of the early 2000s, and often sponsored major gaming competitions and events such as LANSanity.
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ISP Events: LANSanity
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Events-Lansanity.jpgJust before the fire, Speakeasy hosted LANSanity in the upstairs area of the cafe.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-01.pngThe event gets underway with a gaggle of gamers clash on the digital battlefield.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-02.pngThe competition gets intense as Adrian Martinez and crew look on.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-03.pngDoug Suttles, Edward Bender, and Adrian Martinez preparing to make some serious moves.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-04.pngThe battle rages on.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-05.pngEdward Bender takes no prisoners.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-06.pngJared Huston politely schools his opponents.
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LANsanity
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Lansanity-07.pngA brief reprieve before the next battle commences.
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Cafe Culture
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Counter-Art-1.jpgThe baristas at the cafe never failed to poke fun at Speakeasy and its advertising campaigns.
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Cafe Culture
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Counter-Art-2.jpgAnother piece of art created by the baristas in the cafe.
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Cafe Culture
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Counter-Art-3.jpgWell, despite their initial concerns around truth in advertising, they were right.
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Advertising: Cafe Performances
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Performance-Flyers-3.jpgA flyer promoting some of the events at the cafe.
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Advertising: Cafe Performances
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Performance-Flyers-2.jpgA flyer promoting some of the events at the cafe.
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Advertising: Cafe Performances
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Performance-Flyers-1.jpgA flyer promoting some of the events at the cafe.
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Before the Fire
https://www.speakeasy.cafe/wp-content/uploads/2017/12/SPK-Cafe-Before-Fire.jpgThe former pool hall under construction, shortly before the fire.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-On-Fire-1.jpgThe blaze burning ferociously before the firefighters arrived.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-On-Fire-2.jpgA view of the flames engulfing the second floor.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Firefighting-1.jpgFirefighters working to put out the fire in the cafe.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Firefighting-2.jpgThe response was quick, but the conditions made it impossible to save the building.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Firefighting-3.jpgThe fire department crew working hard to put the fire out.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Exteriors-Post-Fire.jpgShot of the cafe the morning after the fire, with fire trucks still on site to ensure the building was not a hazard to the community.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Exteriors-Post-Fire-1.jpgThe fire originated on the second floor and blew out all of the windows.
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Cafe: The Fire
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Cafe-Fire-in-the-News.jpgTyler Apgar and Mike Apgar reading the news story about the cafe's fire while on site the day after.
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Crew: Mike Apgar
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Crew-Mike-thinks-deep-thoughts.jpgMike thinking about next steps after the cafe's fire.
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Crew: Gretchen Apgar
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Crew-Gretchen-post-fire.jpgGretchen ruminates on the sidewalk after touring the cafe post-fire.
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Cafe: Post-Fire Meeting
https://www.speakeasy.cafe/wp-content/uploads/2017/10/Web-Cafe-Fire-Crew-Meeting.pngMike gathered the entire crew in the backroom of the Crocodile to talk about the fire and the next steps for Speakeasy
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Holiday Party 2001 @ SODO Warehouse
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-Xmas-01-01.jpgWith the crew's de facto party venue gone, the first holiday party was held at a warehouse in Seattle's SODO district.
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Holiday Party 2001 @ SODO Warehouse
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-Xmas-01-03.jpgAnother of Speakeasy's talented crew, Bri worked in tech and also spun records.
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Holiday Party 2001 @ SODO Warehouse
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-Xmas-01-04.jpgJoe Moore gives us some sweet, sweet face.
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Holiday Party 2001 @ SODO Warehouse
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-Xmas-01-05.jpgGrace Kang in her holiday finery.
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Advertising: Streaming Music
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisements-Bumbershoot-2001.jpgIn the early days of high-speed Internet, services like eMusic were just starting out. This ad promotes how music lovers could use the internet to listen to and share music.
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Advertising: DirectSwitch
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisements-DirectSwitch.jpgSpeakeasy grew exponentially by offering a smooth ISP switch service to former DirecTV subscribers.