Innovative Ideas
During 2003, Speakeasy continued to experience impressive growth. Its revenue reached near $50m, and it launched a number of creative partnerships.
One of those was in collaboration with Metallica, who sought to take a proactive approach to the digital release of their music by doing it via a website hosted by Speakeasy. The result? A momentary DDoS -- of course -- but, ultimately, success for both brands.
In its continued commitment to open access, as outlined in its original vision, Speakeasy also launched an innovative WiFi sharing service in 2003. Dubbed NetShare, the program encouraged Speakeasy's customers to setup their own neighborhood WiFi networks using their Speakeasy DSL connections. It provided tools such as issuing IP addresses, support services specific to neighborhood subscribers, and more.
Finally, 2003 saw a major change in terms of Speakeasy's management: After rockin' it at the helm since the company's founding in 1994, Mike was pressured into handing over the CEO reigns to someone who investors believed could take the organization to the 'next level.' This was a turning point for the organization as a whole, and quite possibly wasn't one for the better.
Snapshots
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Speakeasy Baseball Team
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Crew-Speakeasy-Baseball.jpgSpeakeasy Baseball Team
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POP Will Eat Itself
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-ISP-POP-Map.jpgThis map shows where Speakeasy had Points of Presence (PoPs) around the US.
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Logo: Speakeasy Rebrand
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Logos-2000s.jpgIn 2003, Speakeasy went through an extensive rebranding process, developing a new logo based on its historical tower motif, establishing consistent brand colors, and setting detailed style guides.
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Advertising: MacWorld
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Ad-Mac-World-Composite.jpgThis collateral was created to promote the Mac-friendly OneLink Speakeasy ADSL service at MacWorld in 2003.
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Press: Wireless Networking's Fair Share
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-PR-NetShare.jpgThis article speaks to the NetShare program that Speakeasy launched, which encouraged customers to create and share WiFi networks with their neighbors.
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Press: Boardwatch Magazine
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-PR-Pimpin-Moses.jpgSpeakeasy was featured in Boardwatch magazine for its in-house development of a sophisticated back office OSS, dubbed Moses.
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Holiday Party 2003 @ the Latvian Hall
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2003-Xmas-@-Latvian-Hall-01.jpgSanta Morgan Ryser shows us he's both naughty and nice.
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Holiday Party 2003 @ the Latvian Hall
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2003-Xmas-@-Latvian-Hall-02.jpgSanta Morgan Ryser rings in another rockin' Speakeasy holiday party with cheer.
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Holiday Party 2003 @ the Latvian Hall
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2003-Xmas-@-Latvian-Hall-03.jpgMorgan Ryser, Mike Apgar, Gretchen Apgar -- and Dara Apgar! -- bust some holiday moves.