Investment in the Future
One of the new CEO's duties was to raise more money to continue to build and grow its network and services.
After securing $24m in additional funding, the company used it to power new options for its customers. It purchased a gaming company in order to expand its services to the gaming community, and introduced a couple of innovative new services.
Since the Launch of DSL, one of the more cost-effective services -- ADSL -- was delivered via lineshare with existing voice lines. This required customers to maintain a landline, a practice which was quickly becoming a thing of the past. Speakeasy's OneLink service enabled its customers to sign up for ADSL services without maintaining a voice line.
Later that year, they also jumped into Voice Over IP (VoIP) service, focusing initially on residential customers. This would eventually become the primary focus of the organization, and ultimately resulted in its transition away from home users and a focus on small businesses.
A final creative partnership came in the form of a private WEEN show, specifically for Speakeasy's customers and community.
2004 also marked Gretchen's exit from Speakeasy, as she gave birth to her and Mike's first child, daughter Dara.
Snapshots
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2222 2nd Ave
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-2222-2nd-Ave-Exterior-2004.jpgThe entrance to Speakeasy HQ in 2004.
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2222 Headquarters
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-2222-2nd-Ave-Exterior-2004-at-Night.jpgThe entrance to the 2222 2nd Ave Headquarters at night.
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Advertising: Broadband for Open Minds
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisements-Broadband-for-Open-Minds.jpgSpeakeasy launched an ad campaign, including print and TV advertising, with the focus on its commitment to open policies and technologies.
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Advertising: Mac-Friendly
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisments-Mac.jpgYes, there was a time when many ISPs couldn't support Apple's products, but Speakeasy was proudly technology-agnostic and worked hard to support its customers, regardless of their preferred operating system.
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Advertising: OneLink
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisements-OneLink.jpgThis ad promoted Speakeasy's OneLink service, which enabled home customers to get ADSL broadband without also maintaining a voice line.
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Press: OneLink
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-PR-OneLink.jpgFor a few years, ADSL service had been available only as part of a shared voice line service. Speakeasy's OneLink allowed people to install an ADSL circuit without a standard voice line -- a highly sought after connectivity choice as people were beginning to transition away from land lines to cell phones only.
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Press: Wireless Networking's Fair Share
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-PR-WiMax.jpgArticle on the launch of Speakeasy's WiMax project.
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Website: Broadband for Open Minds
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Advertisements-TV.jpgA screenshot of Speakeasy's website, featuring a stream of its TV ad.
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Website: Speakeasy Home
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Website-BB-Open-Minds-era.jpgThis is a screenshot of Speakeasy's primary landing page in 2004.
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Website: Speakeasy Services
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Website-Initial-site-post-rebrand.jpgA screenshot of Speakeasy's main service offerings in 2004.
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-09.jpgGretchen Apgar and Elisa Scalise smile for the camera
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-10.jpgMike Apgar and Tyler Apgar: Blue Steel.
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-08.jpgThe crew shakes their groove things at the annual Spring bash, held at the Daughters of the Revolution Hall on Seattle's Capitol Hill.
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-07.jpgSean Oak, Ben Morgan, Mike Apgar and Gretchen Apgar
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-06.jpgJustin Everman and Elisa Scalise join forces at the chocolate fountain: "I got this, no I got this."
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-03.jpgThe Dynamic Duo Jim & Ruta Biteman, responsible for the always-amazing food at Speakeasy's parties.
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-01.jpgAndreas Stollar shoots craps while the crew looks on.
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Spring Party 2004 @ DAR
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-DAR-04.jpgThe crew playing blackjack at the casino-themed shindig.
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Ween@Neumos
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Events-Ween.jpgThe crowd goes wild during the Speakeasy-sponsored fans-only Ween concert, held at Neumos.
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Crew: Bruce Chatterley
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Crew-Bruce-Chatterley.jpgBruce Chatterley took over as CEO of Speakeasy in 2004.
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Holiday Party 2004 @ Consolidated Works
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-Xmas-@-Consolidated-Works-01.jpgGretchen Apgar, Mike Apgar, Tyler Apgar, and Blase (Tim Rounds)
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Holiday Party 2004 @ Consolidated Works
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-Xmas-@-Consolidated-Works-02.jpgGretchen Apgar, Nancy, Doug Brick and Mike Apgar
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Holiday Party 2004 @ Consolidated Works
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-Xmas-@-Consolidated-Works-03.jpgThe crew gathers in anticipation of the one of the evening's performers.
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Holiday Party 2004 @ Consolidated Works
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-Xmas-@-Consolidated-Works-04.jpgThe agenda for events displayed at the entrance for the "Naughty or Nice?" party held at Consolidated Works.
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Holiday Party 2004 @ Consolidated Works
https://www.speakeasy.cafe/wp-content/uploads/2016/10/Web-Parties-2004-Xmas-@-Consolidated-Works-05.jpgDonovan Sydow, Jessica Sydow, Jay Hollett, Wendy Wallace, Terry Jouper, and Nikoel Stevens